Recommends books about...
Consulting
.
Consulting
For Dummies,
by Bob Nelson & Peter Economy
(IDG, 1997)
This guide is well-organized. It takes care to cover the most
important questions new consultants need help with. It is a great introduction
and provides an outline that will help you decide what key topics you'll
need to research in more detail.
Order
this book.
.
Million
Dollar Consulting,
by Alan Weiss
(McGraw-Hill, October 1997)
This book teaches everything from staffing your business to marketing it,
to dealing with competition and developing effective pricing strategies.
If you want to be a success, consider this book.
Order
this book.
.
Selling
the Invisible,
by Henry Beckwith
(Warner Books, Inc. March 1997)
This is the first major book on service marketing -- the marketing
of services rather than products. It is easy to read, 272 pages.
Order
this book.
.
Marketing
Your Services:
For People Who Hate to Sell,
by Rick Crandall
(NTC/Contemporary Publishing, 1996)
Clear, practical introduction for the beginner on how to focus on the
customer's needs and on a "consultative" sales approach. Covers all
the basics: free publicity, newsletters, networking, using the phone.
Order
this book.
Consulting
Demons
Inside the World of Unscrupulous Global Consulting
by Lewis Pinault
(Harper Information February 2001)
This is a completely different look at consulting and explains why some have
such ambivalent attitudes towards large consulting firms.
Order
this book.
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