How "Real People" Find Web Pages

Nielsen Media Research and Commercenet recently finished a survey.

71.0% find sites via search engines.

9.8% find sites from the recommendations of friends.

8.5% from magazines and newspapers.

8.4% from web site links.

8.1% from just browsing around.

3.6% from television and 3.3% from printed Internet directories.

(cf The Internet Lawyer Volume V, Number 8, August 1997).

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Copyright 1998 Stephen R. Marsh

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