Search Engine Summary


Introduction -- May 1997

Years ago (before there was a World Wide Web) I had a unique term I used "Ethesis."  Then, I had an account on GNN -- a premier internet service provider.  When GNN was merged with AOL, my GNN screen name SRMarsh was unavailable (someone had used it within the last six months even though it was currently not in use), so I used the term Ethesis for my screen name.  Having a unique term turned out to be useful for doing web searches to check how search engines are doing in indexing my pages since a search for the term turns up only my pages or those linked to them.

Following the merger, the site dropped off of many search engines.  I then began a project to determine just how well my account, now at http://members.aol.com/Ethesis/, was doing in being indexed by search engines.  The original essay is found at http://members.aol.com/Ethesis/search.htm

May of 1997

Excite Lycos Alta Vista Hot Bot Webcrawler Infoseek
31 hits claimed
28 hits displayed
46 hits claimed
46 hits displayed
36 hits claimed
12 hits claimed
25 hits claimed
89 hits claimed
18 site 39 site 7 site 0 site 6 site 13 site
7 links 6 links 9 links 8 links 18 links 3 links
2 typos 1 typo 20 garbage 4 typos 1 typo  ..garbage..

Over time the amount of garbage dropped dramatically.  Every site that reported fewer hits also had more relevant material.  Lycos was a strong number one, with Excite, Alta Vista and Infoseek all showing strong improvement.


The Bottom Line Revealed

I then started a new project with its own domain name and discovered something very interesting when I took a look at search engine results prior to doing any publicity or submitting the site.  

http://adrr.com -- August 1, 1997
Yahoo Excite Lycos Alta Vista Hot Bot Webcrawler Open Text WWWW Infoseek
adrr.com 0 1 hit
3 references
0 7 hits 6 hits 0 0 0 3 hits
ethesis 4 6 better! 8 hits 1 hit 8 0 0 great


After I did the submissions, I checked back 45 days later.  This is what I found.  (Note that I dropped Open Text and WWWW and added Northern Lights).

http://adrr.com -- September 16, 1997
Northern Lights Excite Lycos Alta Vista HotBot WebCrawler Yahoo Infoseek
adrr.com 249 35 ?? 24 0! 2 1 5
ethesis 0* 18 22 7** 0! 12 4 20

* found 74 items, including gnn pages.  No aol pages found.
?? Lycos does not support searching for urls.
** There were 54 entries, 48 were links to the aol url.  The fact that a site is popular (as shown by the number of links to the site) will not get it listed on search engines if it is an AOL site.
! HotBot has been dropping sites every so often.  They usually reappear in a few days -- though not always.
<Note, HotBot seems, now in 1998, to have solved all of its problems>

For more, see my study at links1.htm.  On the day in question, HotBot found my site and put it near the top.  Today, nothing at all.

Conclusion

Because 78% or more of all traffic to a web site comes from indexes and search engines, they matter. [search1.htm]

If you are currently using free (e.g. GeoCities) or incidental ( provided with your internet service e.g. web space on members.aol.com or ourworld.compuserve.com or ...) web space, you need to seriously consider domain issues and which search engines you use and recommend to your clients and friends.

©1997 Stephen R. Marsh  All Rights Reserved

http://adrr.com/search/search1.htm

Copyright 1998 Stephen R. Marsh

adrr.com [home]

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