Mission Statement and Philosophy
Lovingkindness is a nonprofit organization created in 1982 for the purpose
of analyzing, investigating, and disseminating information about the effects
of religious language (in particular, religious language in English).
The philosophy of Lovingkindness is based on five concepts:
That the effects of language on human beings are powerful, with great potential
both for help and for harm.
That religious language -- because it is so tightly linked in human minds
with good and evil, reward and punishment, ecstasy and agony -- has especially
potent effects on human beings.
That the effects of religious language are in many ways independent of whether
affected individuals consider themselves to be religious or not.
That the effects a sequence of English religious language has are those created
in the mind of the listener or reader (or thinker) in ordinary English --
regardless of what they might have meant in other languages if they are
translations, and regardless of what scholars and specialists of such language
may consider them "really" to mean.
That given all of the above, religious language must be taken very seriously
and used with scrupulous care and full awareness of responsibility for its
Copyright 1998 Lovingkindness