Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success by Michael Phillips, Salli Rasberry, Diana Fitzpatrick (New edition Available with a discount at Amazon.com.) and Mediation Career Guide by Forest Monsten (Available discounted with free shippoing at Amazon.com.).
If you want to succeed as a mediator and get paid, you need either Marketing Without Advertising or Forest Mosten's Mediation Career Guide.
As to Mosten's book: "A complete (how is it that he misses nothing?) and practical guide filled with brilliant ideas, useful tools, 'just go do it' insights, and invaluable advice for all." (Daniel Bowling, executive director, Association for Conflict Resolution).
I have never had anyone who was not very happy with either book. Much to my surprise, in a class I assigned Marketing Without Advertising to, all post-graduate students, MWA was the one book they found more important than any other they had read in their post graduate program. I would note that importantly, Mediation Career Guide applies everything with specific details for a mediation career, missing nothing, warning you of everything you need to be aware of.
For anyone who wants to make mediation a career, I can recommend both books very strongly.
|