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Introduction
Every Dispute Resolution Center needs an "Advisory Council" -- something
universally used in health care and other service areas.
The Three Functions of an Advisory Council
Setting Up an Advisory Council
An advisory council begins with a selection of category one members before
the PADR is founded. Look for the following categories of potential
members:
Once the initial council is set up and the PADR has been started and running for about two to two and a half months, it is time to look for early adopters in your community and opinion leaders to add to the council. You are looking for the people you would initially market ADR services to or who can help get the word out on ADR. Look for journalists, government officials, insurance adjusters and business leaders who might have an interest in serving on an Advisory Council. Be aware that the initial approach in offering membership on the council is a time to explain ADR, explore the possible future interest the person may have, make a positive impression, and to realize that many of those you approach may have an interest, but not the current time. (Educate and socialize your contacts).
Finally, once a fully working council is up and running, begin to invite
potential clients and socially influential individuals (clergy, union leaders,
politicians, etc.) to attend meetings.
The Advisory Council Meetings
The initial council will meet (unofficially) about twice a month, on a catch as catch can basis, as the council is set up, the PADR is finalized and as programs are considered. These meetings will consist of the principles of the PADR meeting with sub-groups of the council (as available or as appropriate) to discuss the issues that arise in putting the PADR together and in implementing the programs. Once the center is actually running, it is time to set up a formal meeting schedule and program.
Generally, the meeting schedule will have two aspects.
First, a monthly dinner presentation. Everyone on the initial council is invited (and may attend or not as they desire) and the stage two members are fed, socialized, and educated (via the presentations). They also interact, are encouraged to ask questions and to confirm what they understand.
Second, a quarterly working meeting for planning, discussion, suggestions as to new members, evaluation of past progress and strategic planning. These meetings are held during the day time and may or may not include lunch.
Conclusion
Advisory Councils are important to the operation and success of a PADR (Private Alternative Dispute Resolution Center), both as sources of input and as vehicles for marketing. It is important to recognize that while an Advisory Council can be "just" marketing or "just" input, in a successful PADR the Advisory Council is a robust and valued part of the ADR community.
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Marsh
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