Marketing Without Advertising: Inspire Customers To Rave About Your
Business & Create Lasting Success by
Diana Fitzpatrick (New edition
with a discount at Amazon.com.) and Mediation
Career Guide by Forest Monsten
discounted with free shippoing at Amazon.com.).
If you want to succeed as a mediator and get paid, you
need either Marketing Without Advertising or Forest Mosten's
Mediation Career Guide.
As to Mosten's book: "A complete (how is
it that he misses nothing?) and practical guide filled with brilliant ideas,
useful tools, 'just go do it' insights, and invaluable advice for all." (Daniel
Bowling, executive director, Association for Conflict Resolution).
I have never had anyone who was not very happy with either book. Much
to my surprise, in a class I assigned Marketing Without Advertising
to, all post-graduate students, MWA was the one book they found more
important than any other they had read in their post graduate program.
I would note that importantly, Mediation Career Guide applies everything
with specific details for a mediation career, missing nothing, warning you
of everything you need to be aware of.
For anyone who wants to make mediation a career, I can recommend both books